Modern vs. Traditional Luxury Brand Personality and Digital Strategy

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 12 Jul 2019
Event	Academy of Marketing Science : World Marketing Congress - Edinburgh, United Kingdom Duration: 9 Jul 2019 → 12 Jul 2019

Conference	Academy of Marketing Science
Abbreviated title	AMS WMC
Country/Territory	United Kingdom
City	Edinburgh
Period	9/07/19 → 12/07/19

Cite this

@conference{18c6ff2626a8444e8d3460868ee351db,

title = "Modern vs. Traditional Luxury Brand Personality and Digital Strategy",

author = "Kirsten Cowan",

note = "9 Jul 2019 ; Academy of Marketing Science : World Marketing Congress, AMS WMC ; Conference date: 09-07-2019 Through 12-07-2019",

year = "2019",

month = jul,

day = "12",

language = "English",

}