Modern vs. Traditional Luxury Brand Personality and Digital Strategy

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - 12 Jul 2019
EventAcademy of Marketing Science : World Marketing Congress - Edinburgh, United Kingdom
Duration: 9 Jul 201912 Jul 2019

Conference

ConferenceAcademy of Marketing Science
Abbreviated titleAMS WMC
CountryUnited Kingdom
CityEdinburgh
Period9/07/1912/07/19

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