Abstract
In response to a call for new conceptualizations of the self that avoid mind/body dualisms, recent research has introduced more flexible and fluid theorizations of personhood. This paper takes a phenomenological approach to examine the perceived shifts in body ownership and distribution of agency which underpin such theorizations. We focus on two dissociative experiences, namely, spirit possession and virtual reality, explicating how consumers can experience changes of perspective by disconnecting from the mainstream of their conscious awareness, allowing for a controlled ‘letting go,’ resulting in therapeutic gains. We highlight how consumers create a larger assemblage of the self beyond single viewpoints for a new kind of experiencing. We argue that existing work has treated embodiment in a fairly symmetrical manner, insufficiently considering the inherently somatic characteristics of consumer experiences as an articulation of a multiplicity and distribution of embodiment and agentic relations, both human and non-human.
Original language | English |
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Journal | Consumption, Markets and Culture |
Early online date | 13 Jun 2023 |
DOIs | |
Publication status | E-pub ahead of print - 13 Jun 2023 |
Keywords / Materials (for Non-textual outputs)
- embodiment
- disembodiment
- dissociation
- agency
- virtual reality
- spirit possession