Abstract / Description of output
Using a mixed-methods approach, this study investigates value co-creation within the context of natural heritage tourism. It focuses on those visiting the largest lake-water cave in the world: Alisadr, Iran. Semi-structured interviews (n=22) were conducted to explore visitor experiences, complemented by a face-to-face questionnaire (n=850) investigating the relationships among perceptions of value co-creation, leisure involvement, perceived experience value, satisfaction, and braggart word-of-mouth. The findings demonstrate that perceived value co-creation, leisure involvement, and perceived experience value influence visitor satisfaction and braggart word-of-mouth, with theoretical and managerial implications provided by way of conclusion.
Original language | English |
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Journal | Journal of Ecotourism |
Early online date | 29 May 2022 |
DOIs | |
Publication status | E-pub ahead of print - 29 May 2022 |
Keywords / Materials (for Non-textual outputs)
- natural heritage
- value co-creation
- customer satisfaction
- word-of-mouth
- leisure experience