Natural heritage tourism: Does co-creation matter?

Bailey Ashton Adie*, Babak Taheri, Martin Gannon

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract / Description of output

Using a mixed-methods approach, this study investigates value co-creation within the context of natural heritage tourism. It focuses on those visiting the largest lake-water cave in the world: Alisadr, Iran. Semi-structured interviews (n=22) were conducted to explore visitor experiences, complemented by a face-to-face questionnaire (n=850) investigating the relationships among perceptions of value co-creation, leisure involvement, perceived experience value, satisfaction, and braggart word-of-mouth. The findings demonstrate that perceived value co-creation, leisure involvement, and perceived experience value influence visitor satisfaction and braggart word-of-mouth, with theoretical and managerial implications provided by way of conclusion.
Original languageEnglish
JournalJournal of Ecotourism
Early online date29 May 2022
Publication statusE-pub ahead of print - 29 May 2022

Keywords / Materials (for Non-textual outputs)

  • natural heritage
  • value co-creation
  • customer satisfaction
  • word-of-mouth
  • leisure experience


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