Newspeak (2019)

Pip Thornton (Artist)

Research output: Non-textual formExhibition


Building on artist and researcher Pip Thornton’s existing Critique of Linguistic Capitalism work and {poem}.py artistic intervention, Newspeak (2019) visualises the words of George Orwell’s Nineteen Eighty-Four as if they were commodities being shown on a stock market ticker-tape, with prices for each word based on their fluctuating economic value as the keywords which buy advertising space on Google’s search results pages.

Using live data scraped from Google Ads (formerly AdWords), the text of the book scrolls across the InSpace City Screens in Edinburgh, projected from inside the building by seven linked projectors. Stock-market style red and green arrows indicate whether the words have gone up or down in the linguistic market since the last time they appeared in the text.
Original languageEnglish
Publication statusPublished - Aug 2019


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