Projects per year
Abstract / Description of output
This paper investigates how today’s anti-perspirant and deodorant industry gained legitimacy. Connecting processes of legitimation with the (de)stigmatization of sweat and smell, it offers preliminary findings that suggest that stigmatization and legitimacy are gendered impacting the inclusion of women in society as equals.
Original language | English |
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Publication status | Accepted/In press - 2024 |
Event | GenMac - Gender, Markets, Consumers - University of Edinburgh Business School, Edinburgh, United Kingdom Duration: 26 Jun 2024 → 28 Jun 2024 https://www.genmac2024.business-school.ed.ac.uk/ |
Conference
Conference | GenMac - Gender, Markets, Consumers |
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Country/Territory | United Kingdom |
City | Edinburgh |
Period | 26/06/24 → 28/06/24 |
Internet address |
Fingerprint
Dive into the research topics of 'Odor? Oh no! Women in deodorant and anti-perspirant advertising: A historical perspective'. Together they form a unique fingerprint.Projects
- 1 Active
Activities
- 1 Participation in conference
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GenMac - Gender, Markets, Consumers
Kristina Auxtova (Presenter)
26 Jun 2024 → 28 Jun 2024Activity: Participating in or organising an event types › Participation in conference