Of Men and Mice: Should the EU data protection authorities’ reaction to Google’s new privacy policy raise concern for the future of the purpose limitation principle?

Research output: Contribution to journalArticlepeer-review

Abstract

On 24 January 2012, Google publicly announced the consolidation of its existing privacy policies covering over 60 of its different services into one main privacy policy1. The changes were presented as an effort to “integrate [its] different products more closely so that [it] can create a beautifully simple, intuitive user experience across Google” as well as a reaction to feedback from global regulators, which had been calling for shorter, simpler privacy policies. The new policy was due to come into effect on 1 March 2012.
Original languageEnglish
Pages (from-to)5-15
JournalEuropean Data Protection Law Review
Volume1
Publication statusPublished - 2015

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