Of Men and Mice: Should the EU data protection authorities’ reaction to Google’s new privacy policy raise concern for the future of the purpose limitation principle?

Judith Rauhofer

Of Men and Mice: Should the EU data protection authorities’ reaction to Google’s new privacy policy raise concern for the future of the purpose limitation principle?

Research output: Contribution to journal › Article › peer-review

Abstract / Description of output

On 24 January 2012, Google publicly announced the consolidation of its existing privacy policies covering over 60 of its different services into one main privacy policy1. The changes were presented as an effort to “integrate [its] different products more closely so that [it] can create a beautifully simple, intuitive user experience across Google” as well as a reaction to feedback from global regulators, which had been calling for shorter, simpler privacy policies. The new policy was due to come into effect on 1 March 2012.

Original language	English
Pages (from-to)	5-15
Journal	European Data Protection Law Review
Volume	1
Publication status	Published - 2015

Judith Rauhofer
- School of Law - Senior Lecturer IT Law
- SCRIPT Centre
Person: Academic: Research Active

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@article{6be4ca3ed2444c78935601eb5d26d617,

title = "Of Men and Mice: Should the EU data protection authorities{\textquoteright} reaction to Google{\textquoteright}s new privacy policy raise concern for the future of the purpose limitation principle?",

abstract = "On 24 January 2012, Google publicly announced the consolidation of its existing privacy policies covering over 60 of its different services into one main privacy policy1. The changes were presented as an effort to “integrate [its] different products more closely so that [it] can create a beautifully simple, intuitive user experience across Google” as well as a reaction to feedback from global regulators, which had been calling for shorter, simpler privacy policies. The new policy was due to come into effect on 1 March 2012.",

author = "Judith Rauhofer",

year = "2015",

language = "English",

volume = "1",

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journal = "European Data Protection Law Review",

publisher = "Lexxion Verlagsgesellschaft mbH",

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T1 - Of Men and Mice

T2 - Should the EU data protection authorities’ reaction to Google’s new privacy policy raise concern for the future of the purpose limitation principle?

AU - Rauhofer, Judith

PY - 2015

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N2 - On 24 January 2012, Google publicly announced the consolidation of its existing privacy policies covering over 60 of its different services into one main privacy policy1. The changes were presented as an effort to “integrate [its] different products more closely so that [it] can create a beautifully simple, intuitive user experience across Google” as well as a reaction to feedback from global regulators, which had been calling for shorter, simpler privacy policies. The new policy was due to come into effect on 1 March 2012.

AB - On 24 January 2012, Google publicly announced the consolidation of its existing privacy policies covering over 60 of its different services into one main privacy policy1. The changes were presented as an effort to “integrate [its] different products more closely so that [it] can create a beautifully simple, intuitive user experience across Google” as well as a reaction to feedback from global regulators, which had been calling for shorter, simpler privacy policies. The new policy was due to come into effect on 1 March 2012.

M3 - Article

VL - 1

SP - 5

EP - 15

JO - European Data Protection Law Review

JF - European Data Protection Law Review

ER -

Of Men and Mice: Should the EU data protection authorities’ reaction to Google’s new privacy policy raise concern for the future of the purpose limitation principle?

Abstract / Description of output

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Judith Rauhofer

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