On the recognition of venturing opportunities in science and technology

S. Cooper, W. A. Lucas, E. M. Rodriguez-Falcon

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract / Description of output

This chapter seeks to understand the psychological mechanisms that support entrepreneurial opportunity recognition. That recognition is treated here from the perspective of Kirzner's (1979) entrepreneurial alertness, a perspective that calls attention to the unconscious processes of discovery. It begins with the proposition that a substantial fraction of opportunities recognised by nascent entrepreneurs are not conscious in the sense that they are not found through a process that is driven by rational search or even by the conscious focusing of one's attention. A cognitive theory of unconscious recognition and discovery is considered that might then explain this phenomenon, based on the proposition that individuals develop a directed attention through interest and experience to quite specific domains.
Original languageEnglish
Title of host publicationNew Technology-Based Firms in the New millennium, vol VII
EditorsR. Oakey, A. Groen, G. Cook, P. van der Sijde
PublisherEmerald Publishing
Number of pages15
ISBN (Print)978-1-84855-782-6
Publication statusPublished - 2009


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