On the Role of SMS for Transaction Confirmation with IVR Telephone Banking

Gareth Peevers, Gary Douglas, Diarmid Marshall, Mervyn Jack

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)206-223
JournalInternational Journal of Bank Marketing
Volume29
Issue number3
DOIs
Publication statusPublished - 2011

Cite this