Online price dispersion: Impact on hotel choice

Jungkeun Kim, Drew Franklin, Euejung Hwang, Megan Phillips

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationConnect. Engage. Transform
Subtitle of host publicationANZMAC 2018 Conference Proceedings
EditorsJodie Conduit, Carolin Plewa, Dean Wilkie
PublisherUniversity of Adelaide
Pages147
Number of pages1
ISBN (Print)9781877040658
Publication statusPublished - 5 Dec 2018
EventAustralian & New Zealand Marketing Academy Conference - Adelaide, Australia
Duration: 3 Dec 2018 → …

Conference

ConferenceAustralian & New Zealand Marketing Academy Conference
Country/TerritoryAustralia
CityAdelaide
Period3/12/18 → …

Keywords / Materials (for Non-textual outputs)

  • price dispersion
  • reference pricing
  • online travel

Cite this