Open Sourcing the Brand

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBranding Chinese Mega-Cities:
Subtitle of host publicationStrategies, Practices and Challenges
EditorsP O Berg, E Bjorner
Place of PublicationCheltenham
PublisherUSA: Edward Elgar Publishing
Pages180-194
ISBN (Print)978 1 78347 032 7
Publication statusPublished - 2014

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