Open Sourcing the Brand

Martin Kornberger

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Branding Chinese Mega-Cities:
Subtitle of host publication	Strategies, Practices and Challenges
Editors	P O Berg, E Bjorner
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Pages	180-194
ISBN (Print)	978 1 78347 032 7
Publication status	Published - 2014

Access to Document

@inbook{da96d22983d5476ca21c2732773a61ae,

title = "Open Sourcing the Brand",

author = "Martin Kornberger",

year = "2014",

language = "English",

isbn = "978 1 78347 032 7 ",

pages = "180--194",

editor = "Berg, \{P O \} and E Bjorner",

booktitle = "Branding Chinese Mega-Cities:",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}