Open sourcing the city brand

Martin Kornberger*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBranding Chinese Mega-Cities
Subtitle of host publicationPolicies, Practices and Positioning
EditorsPer Olof Berg, Emma Björner
PublisherEdward Elgar Publishing Ltd.
Number of pages13
ISBN (Electronic)9781783470334
ISBN (Print)9781783470327
Publication statusPublished - 25 Apr 2014

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