Outbreak Communication Challenges when Misinformation Spreads on Social Media

Santosh Vijaykumar, Yan Jin, Claudia Pagliari

Research output: Contribution to journalArticlepeer-review

Abstract

This article analyses the implications of social media misinformation for global health risk communication. We define misinformation, describe the pathways through which it can adversely affect responses to risk communication efforts, highlight vulnerabilities in existing interventions and present an agenda for further research to understand and address this problem.

Keywords

  • Social Media
  • misinformation
  • fake news
  • Infectious Disease
  • outbreaks
  • WhatsApp
  • Digital Health
  • Digital Society
  • Social influence

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