TY - JOUR
T1 - Pentecostalism and the Morality of Money
T2 - Prosperity, Inequality, and Religious Sociality on the Zambian Copperbelt
AU - Haynes, Naomi
PY - 2012/3
Y1 - 2012/3
N2 - As part of a growing body of work focused on the social implications of Pentecostal Christianity, this article explores one of the ways that this religion is shaping relational life on the Zambian Copperbelt. Through a discussion of the changing nature of the prosperity gospel, I show how Pentecostalism embeds believers in social relationships that often extend beyond their religious cohort. In the absence of the lavish wealth promised by prosperity gospel preachers, Pentecostals have had to alter their understanding of divinely authored economic success. Specifically, local definitions of prosperity are characterized not by uniform, individualized wealth, but rather by progress along a gradient of material achievement through relationships that span differences in economic status. This retooled version of the prosperity gospel serves to integrate believers into the wider social world by emphasizing material inequality and promoting displays of wealth. Each of these aspects of Copperbelt Pentecostalism embeds its adherents in networks of exchange that are a central component of urban Zambian sociality. This analysis of Pentecostalism expands on studies of this religion that focus only on formal ritual life, while at the same time challenging interpretations of Pentecostalism that have given its social potential short shrift.
AB - As part of a growing body of work focused on the social implications of Pentecostal Christianity, this article explores one of the ways that this religion is shaping relational life on the Zambian Copperbelt. Through a discussion of the changing nature of the prosperity gospel, I show how Pentecostalism embeds believers in social relationships that often extend beyond their religious cohort. In the absence of the lavish wealth promised by prosperity gospel preachers, Pentecostals have had to alter their understanding of divinely authored economic success. Specifically, local definitions of prosperity are characterized not by uniform, individualized wealth, but rather by progress along a gradient of material achievement through relationships that span differences in economic status. This retooled version of the prosperity gospel serves to integrate believers into the wider social world by emphasizing material inequality and promoting displays of wealth. Each of these aspects of Copperbelt Pentecostalism embeds its adherents in networks of exchange that are a central component of urban Zambian sociality. This analysis of Pentecostalism expands on studies of this religion that focus only on formal ritual life, while at the same time challenging interpretations of Pentecostalism that have given its social potential short shrift.
U2 - 10.1111/j.1467-9655.2011.01734.x
DO - 10.1111/j.1467-9655.2011.01734.x
M3 - Article
SN - 1359-0987
VL - 18
SP - 123
EP - 139
JO - Journal of the Royal Anthropological Institute
JF - Journal of the Royal Anthropological Institute
IS - 1
ER -