Plain Tobacco Packaging: A Systematic Review

Crawford Moodie, Martine Stead, Linda Bauld, Ann McNeill, Kathryn Angus, Kate Hinds, Irene Kwan, James Thomas, Gerard Hastings, Alison O'Mara-Eves

Research output: Book/ReportCommissioned report


This systematic review outlines findings from 37 studies that provide evidence of the impacts of plain tobacco packaging. The review was conducted following the publication of the March 2011 White Paper Healthy Lives: Healthy People which set out a renewed Tobacco Control Plan for England. One of the key actions identified in the plan was to consult on possible options to reduce the promotional impact of tobacco packaging, including plain packaging. This systematic review was commissioned to provide a comprehensive overview of evidence on the impact of plain packaging in order to inform a public consultation on the issue.
Original languageEnglish
PublisherUK Centre for Tobacco Control Studies
Publication statusPublished - 30 Nov 2011


  • health
  • smoking
  • tobacco
  • cigarettes
  • marketing
  • promotion
  • packaging
  • branding
  • systematic review


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