Post-entry internationalisation activity of retailers: An assessment of dynamic capabilities

Marta Frasquet, John Dawson, Alejandro Molla

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose - The aim of this paper is to propose a framework, based on empirical research, to explain the strategic processes of post-entry development in international retailing through consideration of the dynamic capabilities attributable to retailers.

Design/methodology/approach - Case study approach of five international retail firms using secondary data and primary data gathered through interviews with firms’ executives and financial analysts.

Findings - The findings of our research in the light of the existing literature suggest a framework that makes a distinction between first level or generic dynamic capabilities relevant to the internationalisation process and second level or specific dynamic capabilities that are linked to particular strategies used by individual retail firms as they internationalise.

Originality/value - Research in international retailing has focused on empirical studies despite calls for a more conceptual approach. This paper responds to this call by applying the dynamic capabilities approach to the post-entry international activity of apparel retailers.
Original languageEnglish
JournalManagement Decision
Volume51
Issue number7
Publication statusPublished - 2013

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