Practising gender: The role of banter in young men’s improvisations of masculine consumer identities

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing Management
Early online date	27 Dec 2013
DOIs	https://doi.org/10.1080/0267257X.2013.852608
Publication status	Published - 2013

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@article{443b0f3af61d4768a0710e98120add04,

title = "Practising gender: The role of banter in young men{\textquoteright}s improvisations of masculine consumer identities",

author = "W Hein and Stephanie O'Donohoe",

year = "2013",

doi = "10.1080/0267257X.2013.852608",

language = "English",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor & Francis",

}