Abstract
his study makes an attempt to further understand the practices of private equity/venture capital (PE/VC) in developing markets. We focus our attention on the relationship between PE/VC firms and the investee companies (ICs) and its development. We investigate the provision of financial and non-financial information and its effects on the development of the relationship between chief executive officers (CEOs) and PE/VC managers in Egypt as one of the developing markets. Data were collected from Egyptian PE/VC firms via semi-structured interviews. Both similarities and differences were found between Egyptian PE/VC in respect of developing the relationships with their ICs. Results show that the provision of timely information allows PE/VC managers to: (i) have a higher degree of trust on CEOs; (ii) be more supportive of the CEO's strategic decisions; and (iii) interact more frequently with the ICs. The origin of the PE/VC firms seems to have an effect on the Egyptian PE/VC firms’ behaviours. International PE/VC firms are also more likely to get involved in every decision at the strategic level of the ICs. The current study provides some implications for both CEOs of the ICs and PE/VC managers. It is important for PE/VC managers to develop and maintain successful relationships with ICs, which will promote a positive image of the PE/VC firms that can be used for marketing purposes, which in turn can be translated into more deals in the future.
Original language | English |
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Pages (from-to) | 80-95 |
Journal | Journal of Financial Services Marketing |
Volume | 17 |
Issue number | 1 |
DOIs | |
Publication status | Published - May 2012 |
Keywords / Materials (for Non-textual outputs)
- provision of fi nancial information
- developing markets
- private equity fi rms
- venture capital firms
- investee companies
- marketing images