Public acceptability of financial incentives for smoking cessation in pregnancy and breastfeeding

Pat Hoddinott, Heather Morgan, Graeme MacLennan, Kate Sewel, Gill Thomson, Linda Bauld, Deokhee Yi, Anne Ludbrook, Marion K Campbell

Research output: Other contribution

Abstract

Public attitudes about incentives for smoking cessation and breastfeeding in the UK were assessed as part of a mixed methods study. A representative sample of the general UK adult population was asked for their views on seven promising incentive strategies that had been identified from evidence synthesis and qualitative research. The presentation will outline the survey results and reflect on how public attitudes can act as a barrier or facilitator to intervention research and service developments on financial incentives for smoking cessation in pregnancy.
Original languageEnglish
Publication statusPublished - 18 Sep 2014

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