Public awareness of data use and sharing: Case study: Targeted advertising, advanced marketing and behaviour change

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Building Trust in the Digital Era: Achieving Scotland’s Aspirations as an Ethical Digital Nation
Subtitle of host publication	Case Study Supplement
Publisher	Scottish Government
Pages	4-6
ISBN (Electronic)	9781805251170
Publication status	Published - 3 Oct 2022

Access to Document

Influence government
Collier, B. (Principal Investigator)
1/06/19 → …
Project: Research

Influence government, platform power and the patchwork profile: Exploring the appropriation of targeted advertising infrastructures for government behaviour change campaigns
Collier, B., Stewart, J., Horgan, S., Thomas, D. R. & Wilson, L., 11 Feb 2024, In: First Monday. 29, 2
Research output: Contribution to journal › Article › peer-review

Open Access
File
Case study: Targeted advertising, advanced marketing and behaviour change
Collier, B. & Stewart, J., 3 Oct 2022, Building Trust in the Digital Era: Achieving Scotland’s Aspirations as an Ethical Digital Nation: Digital Ethics Expert Group Report. Scottish Government, p. 18-22
Research output: Chapter in Book/Report/Conference proceeding › Chapter

@inbook{6fe129d5fbc5462aac2fb5c77a72ef1e,

title = "Public awareness of data use and sharing: Case study: Targeted advertising, advanced marketing and behaviour change",

author = "Ben Collier and James Stewart",

year = "2022",

month = oct,

day = "3",

language = "English",

pages = "4--6",

booktitle = "Building Trust in the Digital Era: Achieving Scotland{\textquoteright}s Aspirations as an Ethical Digital Nation",

publisher = "Scottish Government",

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Public awareness of data use and sharing: Case study: Targeted advertising, advanced marketing and behaviour change. / Collier, Ben ; Stewart, James.
Building Trust in the Digital Era: Achieving Scotland’s Aspirations as an Ethical Digital Nation: Case Study Supplement. Scottish Government, 2022. p. 4-6.

Research output: Chapter in Book/Report/Conference proceeding › Chapter