Public service logic and the creation of value propositions through framing

This paper aims to contribute to the scholarly debate on public service logic (PSL) by deepening the understanding of how value propositions are created and altered. The PSL literature has so far suggested that value propositions are central to the value creation process, but there is scant understanding of how value propositions are created and adapted to citizens’ needs. The paper contributes by showing how the creation and alteration of value propositions takes place through framing and reframing processes, and it explores how the concept of framing can further advance PSL.