Rapid evidence review: The impact of promotions on high fat, sugar and salt (HFSS) food and drink on consumer purchasing and consumption behaviour and the effectiveness of retail environment interventions

Laura Martin, Linda Bauld, Kathryn Angus

Research output: Book/ReportCommissioned report

Abstract

This briefing paper aims to provide an overview of the best available evidence on the impact of promotions on high fat, sugar and salt (HFSS) food and drink on consumer purchasing and consumption behaviour and the effectiveness of promotional interventions to influence consumer behaviour in a retail environment.The first section looks at the context of obesity and landscape of promotions in Scotland. The second section sets out the evidence on the impact of promotions on purchasing and consumption behaviour and the effectiveness of retail promotional interventions to encourage the purchase of healthy foods. The final section provides conclusions from the available evidence and limitations of the review.
Original languageEnglish
PublisherNHS Health Scotland
Publication statusPublished - 2017

Keywords

  • Scotland
  • obesity
  • health
  • inequality
  • HFSS
  • food
  • drink
  • high fat
  • high salt
  • high sugar
  • consumers
  • consumption
  • purchase
  • retail
  • sales
  • price promotions
  • positional promotions
  • marketing
  • evidence review
  • studies
  • interventions
  • effectiveness

Fingerprint Dive into the research topics of 'Rapid evidence review: The impact of promotions on high fat, sugar and salt (HFSS) food and drink on consumer purchasing and consumption behaviour and the effectiveness of retail environment interventions'. Together they form a unique fingerprint.

Cite this