Rapidly shifting landscapes: Two case studies in the UK distribution and exhibition of Chinese language films in the twenty-first century

Fraser Elliott, Andy Willis

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Abstract

This chapter considers the shifting industrial patterns of distributing and exhibiting Chinese-language films in the UK in the twenty-first century. Drawing upon their experiences as film curators, Willis and Elliott provide a detailed analysis of two new models, namely the cultural and the commercial. Although existing predominantly within the UK’s independent film exhibition sector, the cultural model intends to articulate the important position of genre films in providing Chinese language films a space that moves away from the perceived elitism associated with the term ‘art-house’ cinema. In comparison, the commercial model not only intends to capitalize on the commercial value of genre films by targeting overseas Chinese audiences but also attempts to reposition those films within the cultural debates of UK markets.
Original languageEnglish
Title of host publicationRenegotiating Film Genres in East Asian Cinemas and Beyond
EditorsLin Feng, James Aston
PublisherPalgrave Macmillan
Pages17-40
Edition1st
ISBN (Electronic)9783030550776
ISBN (Print)9783030550769
DOIs
Publication statusPublished - 17 Nov 2020

Publication series

NameEast Asian Popular Culture
PublisherPalgrave Macmillan
ISSN (Print)2634-5935

Keywords

  • film distribution
  • film exhibition
  • curation
  • Chinese cinema

Fingerprint

Dive into the research topics of 'Rapidly shifting landscapes: Two case studies in the UK distribution and exhibition of Chinese language films in the twenty-first century'. Together they form a unique fingerprint.

Cite this