This chapter considers the shifting industrial patterns of distributing and exhibiting Chinese-language films in the UK in the twenty-first century. Drawing upon their experiences as film curators, Willis and Elliott provide a detailed analysis of two new models, namely the cultural and the commercial. Although existing predominantly within the UK’s independent film exhibition sector, the cultural model intends to articulate the important position of genre films in providing Chinese language films a space that moves away from the perceived elitism associated with the term ‘art-house’ cinema. In comparison, the commercial model not only intends to capitalize on the commercial value of genre films by targeting overseas Chinese audiences but also attempts to reposition those films within the cultural debates of UK markets.
|Title of host publication||Renegotiating Film Genres in East Asian Cinemas and Beyond|
|Editors||Lin Feng, James Aston|
|Publication status||Published - 17 Nov 2020|
|Name||East Asian Popular Culture|
- film distribution
- film exhibition
- Chinese cinema