Raw Goodness - Just how do you trial a business idea?

Anup Nair, Francis Greene

Research output: Other contribution

Abstract / Description of output

This is the first part of a three part case that follows the evolution of the Scottish pet food firm. This first part - 'Raw Goodness' - focuses on developing a feasibility trial to assess if it is a good idea to start a pet dog food business. This first part can either be taught as a standalone or in conjunction with one or both of the other two parts. The second part of the case - 'RG Pet Foods' - asks participants to consider how to make a start-up viable. They are asked to redesign a business model canvas and consider finance options on the journey to start-up viability for 'RG Pet Foods'. The third part of the case follows the same business and asks participants to evaluate three competing strategic options for scaling the business.
Original languageEnglish
TypeCase Study
Media of outputPDF
Number of pages4
Publication statusPublished - 19 May 2022


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