Abstract / Description of output
The societal and epistemological implications of online targeted advertising have been scrutinized by AI ethicists, legal scholars, and policymakers alike. However, the government’s use of online targeting and its consequential socio-political ramifications remain under-explored from a critical socio-technical standpoint. This paper investigates the socio-political implications of governmental online targeting, using a case study of the UK government’s application of such techniques for public policy objectives. We argue that this practice undermines democratic ideals, as it engenders three primary concerns — Transparency, Privacy, and Equality — that clash with fundamental democratic doctrines and values. To address these concerns, the paper introduces a preliminary blueprint for an AI governance framework that harmonizes governmental use of online targeting with certain democratic principles. Furthermore, we advocate for the creation of an independent, non-governmental regulatory body responsible for overseeing the process and monitoring the government’s use of online targeting, a critical measure for preserving democratic values.
Original language | English |
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Title of host publication | FAccT '23 |
Subtitle of host publication | Proceedings of the 6th ACM Conference on Fairness, Accountability, and Transparency |
Place of Publication | New York, NY, USA |
Publisher | ACM Association for Computing Machinery |
Pages | 1871–1881 |
ISBN (Print) | 9798400701924 |
DOIs | |
Publication status | Published - Jun 2023 |
Event | The 2023 ACM Conference on Fairness, Accountability, and Transparency - Hyatt Regency McCormick Place, Chicago, United States Duration: 12 Jun 2023 → 15 Jun 2023 https://facctconference.org/2023/index.html |
Publication series
Name | FAccT '23 |
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Publisher | Association for Computing Machinery |
Conference
Conference | The 2023 ACM Conference on Fairness, Accountability, and Transparency |
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Abbreviated title | FAccT '23 |
Country/Territory | United States |
City | Chicago |
Period | 12/06/23 → 15/06/23 |
Internet address |
Keywords / Materials (for Non-textual outputs)
- democracy
- targeted advertising
- AI governance
- governmental online targeting
- democracy and AI
- public policy