Returning Lost Elements in the Sales Process: Manum Dare

Research output: Chapter in Book/Report/Conference proceedingConference contribution


The art of selling has undergone tremendous change throughout the years. Information and technology have made sales more efficient but have also negatively affected the customer-salesman relationship. Much of this can be attributed to the barriers built through digitization and the laptop. The tablet brings a new form to present products and share data. The flat surface removes those barriers and facilitates an exchange between customer and seller which has not been easily achieved since the move to laptops. The sense of touch is returning to the sales process after a long hiatus. Future advances in technology should further entice the senses and aim to improve the relationship between customer and salesman.
Original languageEnglish
Title of host publicationNovel Methods and Technologies for Enterprise Information Systems
Subtitle of host publicationERP Future 2013 Conference, Vienna, Austria, November 2013, Revised Papers
PublisherSpringer International Publishing
Number of pages8
ISBN (Electronic)978-3-319-07055-1
ISBN (Print)978-3-319-07054-4
Publication statusPublished - 2013


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