Rhetorical strategies in complained-about offensive ads: Pathos in non-profit advertising

Kristina Auxtova

Rhetorical strategies in complained-about offensive ads: Pathos in non-profit advertising

Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Vanilla, shock and entertainment - marketing in the era of emotions
Subtitle of host publication	17th International Congress on Public and Nonprofit Marketing
Editors	Elvira Bolat, Julie Robson, Kaouther Kooli
Pages	39
ISBN (Electronic)	9781789266443
Publication status	Published - 29 Aug 2018
Event	17th International Congress on Public and Nonprofit Marketing: Vanilla, shock and entertainment - marketing in the era of emotions - Bournemouth, United Kingdom Duration: 6 Sept 2018 → 8 Sept 2018

Conference

Conference	17th International Congress on Public and Nonprofit Marketing
Country/Territory	United Kingdom
City	Bournemouth
Period	6/09/18 → 8/09/18

Keywords / Materials (for Non-textual outputs)

rhetorical analysis
offensive advertising
Aristotle
rhetorical figure
complaint

Cite this

@inproceedings{9f84d5df1b6446b9ad17a81e466527b8,

title = "Rhetorical strategies in complained-about offensive ads: Pathos in non-profit advertising",

keywords = "rhetorical analysis, offensive advertising, Aristotle, rhetorical figure, complaint",

author = "Kristina Auxtova",

year = "2018",

month = aug,

day = "29",

language = "English",

pages = "39",

editor = "Elvira Bolat and Julie Robson and Kaouther Kooli",

booktitle = "Vanilla, shock and entertainment - marketing in the era of emotions",

note = "17th International Congress on Public and Nonprofit Marketing : Vanilla, shock and entertainment - marketing in the era of emotions ; Conference date: 06-09-2018 Through 08-09-2018",

}

Auxtova, K 2018, Rhetorical strategies in complained-about offensive ads: Pathos in non-profit advertising. in E Bolat, J Robson & K Kooli (eds), Vanilla, shock and entertainment - marketing in the era of emotions: 17th International Congress on Public and Nonprofit Marketing. pp. 39, 17th International Congress on Public and Nonprofit Marketing, Bournemouth, United Kingdom, 6/09/18.

Rhetorical strategies in complained-about offensive ads: Pathos in non-profit advertising. / Auxtova, Kristina.
Vanilla, shock and entertainment - marketing in the era of emotions: 17th International Congress on Public and Nonprofit Marketing. ed. / Elvira Bolat; Julie Robson; Kaouther Kooli. 2018. p. 39.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Rhetorical strategies in complained-about offensive ads

T2 - 17th International Congress on Public and Nonprofit Marketing

AU - Auxtova, Kristina

PY - 2018/8/29

Y1 - 2018/8/29

KW - rhetorical analysis

KW - offensive advertising

KW - Aristotle

KW - rhetorical figure

KW - complaint

UR - https://issuu.com/elvirabolatmarketeer/docs/iapnm_2018_programme_latest_version

M3 - Conference contribution

SP - 39

BT - Vanilla, shock and entertainment - marketing in the era of emotions

A2 - Bolat, Elvira

A2 - Robson, Julie

A2 - Kooli, Kaouther

Y2 - 6 September 2018 through 8 September 2018

ER -

Rhetorical strategies in complained-about offensive ads: Pathos in non-profit advertising

Conference

Keywords / Materials (for Non-textual outputs)

Other files and links

Cite this