Service Business Model and Service Innovativeness

Colin C.J. Cheng, Eric C.C. Shiu, John Dawson

Research output: Contribution to journalArticlepeer-review

Abstract

Service innovativeness has been hailed as a key success factor in being able to differentiate a new service from its competing offerings. In spite of a number of literatures suggesting the impact that a service business model can have on service innovativeness, no comprehensive and empirical study has examined the relationship between the distinctive design themes of a service business model and service innovativeness. This paper fills the research gap by conducting a series of pilot tests and then the subsequent questionnaire survey on top service firms in Taiwan. Results based on 211 responding service firms indicate that the novelty-centred business model has a U-shaped effect on service innovativeness, while the efficiency-centred business model has an inverted U-shaped effect on service innovativeness. Theoretical and managerial implications of these key findings are discussed.
Original languageEnglish
Number of pages22
JournalInternational Journal of Innovation Management
Volume18
Issue number2
DOIs
Publication statusPublished - 1 Apr 2014

Keywords

  • service business model
  • service innovativeness
  • business model
  • novelty-centred business model
  • efficiency-centred business model

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