Abstract
Service innovativeness has been hailed as a key success factor in being able to differentiate a new service from its competing offerings. In spite of a number of literatures suggesting the impact that a service business model can have on service innovativeness, no comprehensive and empirical study has examined the relationship between the distinctive design themes of a service business model and service innovativeness. This paper fills the research gap by conducting a series of pilot tests and then the subsequent questionnaire survey on top service firms in Taiwan. Results based on 211 responding service firms indicate that the novelty-centred business model has a U-shaped effect on service innovativeness, while the efficiency-centred business model has an inverted U-shaped effect on service innovativeness. Theoretical and managerial implications of these key findings are discussed.
| Original language | English |
|---|---|
| Number of pages | 22 |
| Journal | International Journal of Innovation Management |
| Volume | 18 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Apr 2014 |
Keywords / Materials (for Non-textual outputs)
- service business model
- service innovativeness
- business model
- novelty-centred business model
- efficiency-centred business model