Shock appeals in charity advertising: Audience interpretations

Research output: Contribution to conferencePosterpeer-review

Original languageEnglish
Publication statusPublished - 2015
EventSGSSS Business & Management Pathway PhD Colloquium - University of Aberdeen, Aberdeen, United Kingdom
Duration: 9 Apr 201510 Apr 2015

Symposium

SymposiumSGSSS Business & Management Pathway PhD Colloquium
Country/TerritoryUnited Kingdom
CityAberdeen
Period9/04/1510/04/15

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