Should I stay or should I go? The case of loyalty in the UK retail banking industry

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationCompanion to Financial Services Marketing
EditorsTina Harrison, Hooman Estelami
PublisherRoutledge: London
ISBN (Print)978-0-415-82914-4
Publication statusPublished - Dec 2014

Publication series

NameRoutledge Companions in Business, Management and Accounting

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