Should I stay or should I go? The case of loyalty in the UK retail banking industry

Dahlia El-Manstrly

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Companion to Financial Services Marketing
Editors	Tina Harrison, Hooman Estelami
Publisher	Routledge
ISBN (Print)	978-0-415-82914-4
Publication status	Published - Dec 2014

Name	Routledge Companions in Business, Management and Accounting

Cite this

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title = "Should I stay or should I go? The case of loyalty in the UK retail banking industry",

author = "Dahlia El-Manstrly",

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language = "English",

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series = "Routledge Companions in Business, Management and Accounting",

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editor = "Harrison, \{Tina \} and Hooman Estelami",

booktitle = "Companion to Financial Services Marketing",

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Should I stay or should I go? The case of loyalty in the UK retail banking industry. / El-Manstrly, Dahlia.
Companion to Financial Services Marketing . ed. / Tina Harrison; Hooman Estelami. Routledge, 2014. (Routledge Companions in Business, Management and Accounting).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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