Should you have a global strategy?

Research output: Contribution to journalArticlepeer-review

Abstract

A globally integrated strategy isn't right for every company. One important factor to consider is the combined market share of the largest companies in your industry - and that's changing. We analyse trends in such global concentration measures for an extensive range of sectors, drawing out international strategic options for four main global concentration scenarios.
Original languageEnglish
Article number53103
Pages (from-to)21-24
Number of pages4
JournalSloan Management Review
Volume53
Issue number1
Publication statusPublished - Sep 2011

Keywords

  • Global strategy
  • sectors
  • global oligopolies
  • global concentration
  • globalization

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