Single-Attribute Implicit Association Tests (SA-IAT) for the assessment of unipolar constructs - The case of sociosexuality

Lars Penke, Jan Eichstaedt, Jens B. Asendorpf

Research output: Contribution to journalArticlepeer-review

Abstract

A major problem with Implicit Association Tests (IATs) is that they require bipolar attributes (e.g., good-bad). Thus, IAT effects for an attribute category can be interpretated only relative to an opposite category. Problems arise if there is no clear opposite category; in this case a neutral category can be used, although it induces systematic error variance and thus reduces validity. The present study suggests that this problem can be solved using single-attribute IATs (SA-IATs). Sociosexuality (the tendancy to engage in uncommited sex) was expected to be related at the implicit level to stronger stranger-sex associations. An IAT was constructed that used conversation as a neutral attribute, it showed satisfactory reliability but only low correlations with explicit sociosexuality. An alternative SA-IAT with sex as the only attribute showed a similar reliability but higher correlations with explicit sociosexuality.

Original languageEnglish
Pages (from-to)283-291
Number of pages9
JournalQuarterly Journal of Experimental Psychology
Volume53
Issue number4
DOIs
Publication statusPublished - 2006

Keywords

  • implicit association
  • single-attribute IAT
  • sociosexualty
  • INDIVIDUAL-DIFFERENCES
  • SEX-DIFFERENCES
  • STRATEGIES
  • INTERNET
  • COGNITION
  • BEHAVIOR
  • VARIETY
  • DESIRE

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