TY - UNPB
T1 - Social Media Contexts Moderate Perceptions of Animals
AU - Riddle, Elizabeth
AU - MacKay, Jill R D
PY - 2020/2/11
Y1 - 2020/2/11
N2 - The rapid rise of social media in the past decade represents a new space where animals are represented in human society, and this may influence human perceptions. In this study, 211 participants (49% female) between the ages of 18 to 44 were recruited to an online survey where they viewed mock-up pages from a social media site. All participants saw the same image of an animal, but were randomly assigned to a positive or negative narrative condition. When participants were presented with the critical narrative they perceived the animal to be more stressed (χ2=13.99, p<0.001). Participants expressed reservations in face of a narrative they disagreed with in free text comments. Overall, this study found evidence to suggest that people moderate their discussions on human-animal interactions based on the social network they are in, but these relationships are complex and require further research.
AB - The rapid rise of social media in the past decade represents a new space where animals are represented in human society, and this may influence human perceptions. In this study, 211 participants (49% female) between the ages of 18 to 44 were recruited to an online survey where they viewed mock-up pages from a social media site. All participants saw the same image of an animal, but were randomly assigned to a positive or negative narrative condition. When participants were presented with the critical narrative they perceived the animal to be more stressed (χ2=13.99, p<0.001). Participants expressed reservations in face of a narrative they disagreed with in free text comments. Overall, this study found evidence to suggest that people moderate their discussions on human-animal interactions based on the social network they are in, but these relationships are complex and require further research.
U2 - 10.31219/osf.io/ghx2s
DO - 10.31219/osf.io/ghx2s
M3 - Working paper
T3 - OSFpreprints
BT - Social Media Contexts Moderate Perceptions of Animals
PB - OSF
ER -