Social media representations of the pilgrimage to Mecca: Challenging Moroccan and Dutch mainstream media frames

In this article, we compare representations of the pilgrimage to Mecca posted on Facebook and Youtube by ‘ordinary’ pilgrims from Morocco and (semi)professional bloggers of Moroccan parentage in the Netherlands. We discuss how such posts challenge representations that circulate in the mainstream media in both countries about Islam in general and the hajj in particular. For Morocco we demonstrate that this kind of digital mediation of pilgrimage contests the ways in which the state-organized hajj is framed in Morocco’s national media. For the Netherlands, we argue that bloggers deconstruct dominant images of the Muslim ‘other’ in their self-presentations as specifically Dutch Muslim pilgrims by connecting the meanings they attribute to the pilgrimage to Mecca to universal issues.