Projects per year
To investigate these co-dependencies, we set out to chronicle the evolution of consumer sentiments on social media in relation to two contrasting food innovations - Genetically Modified Crops (GMC) and Probiotics. While both derive from advances in biotechnology, public responses to them have been markedly different. On an objective basis, the scientific arguments in support of GMCs, both in terms of safety and global sustainability, are robust and evidence-based, whilst for probiotics neither the nutritional or safety case have been proven. Despite these differences, GMC products have attracted considerable negativity in the media, while the narrative surrounding Probiotics has been overwhelmingly positive. This paradox is illustrated in market performance, with sales of products labelled “non-GMO” having spiralled from $12.9 billion (2012) to $21.1 billion (2016) and the global retail market in probiotics swelling from almost zero to $40 billion as of 2016. Public attitudes to science are also influenced by cultural and geopolitical factors, which warrant exploration.
Drawing on theories of communication and public trust in science, we will analyse GMC- and Probiotic- related narratives on four types of social media over the past 8 years (Twitter, Facebook, Snapchat, Food Blogs) to seek answers to the following questions:
RQ1) How have consumer sentiments and emotions associated with GMC and probiotics shifted over the past decade? RQ2) which key actors or events have markedly influenced the direction of social media sentiment? RQ3) Which are the key demographic and interest groups engaged in relevant social media conversations? RQ 3) In what ways do these patterns differ in the USA, Asia, and across Europe?
The findings of this study will be used to inform the public engagement strategies around food policy, marketing and consumer safety.
|Publication status||Published - 21 Sep 2018|
|Event||European Food Safety Agency Conference 2018: Science, Food, Society - Parma, Italy, Parma, Italy|
Duration: 18 Sep 2018 → 21 Sep 2018
|Conference||European Food Safety Agency Conference 2018|
|Period||18/09/18 → 21/09/18|
- Social Media
- Food Safety
- Public Understanding of Science
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Pagliari, C., 19 Dec 2019
Research output: Non-textual form › Digital or Visual ProductsOpen Access
Taylor, J. & Pagliari, C., 14 Dec 2018, In: BMJ Open. p. 1-8 8 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile
Use of Social Media for Health Communication and Health Surveillance: Opportunities, ethics and politics
Claudia Pagliari (Invited speaker)13 Jun 2022 → 14 Jun 2022
Activity: Academic talk or presentation types › Invited talk
Tools for assessment of country and European capacities for integrated digital surveillance systems.
Claudia Pagliari (Advisor)3 Dec 2021 → 15 May 2022
Activity: Consultancy types › Work on advisory panel to industry or government or non-government organisation