Steering Demand for Tobacco: a case study of plain packaging and smoking bans

Sarah Kyambi

Research output: Working paper


SUMMARY: This case study on tobacco investigates the impact of design-related policy interventions in reducing demand for tobacco. Design-related policies are conceived of as those that affect demand by changing the environment in which consumption takes place. The policy interventions examined are plain packaging and smoking bans. They provide an interesting contrast in terms of plain packaging being a very new policy measure, currently only implemented in a single country. And smoking bans which have recently become a mainstay of tobacco control policies adopted across an expanding number of countries and accompanied by wealth of research.
In terms of the lessons that policymakers on trafficking in human beings (THB) can take from these design-related responses to steering demand for tobacco the case study demonstrates the difficulties involved in establishing the impact of any single policy measure in a complex and changing policy field. The paper also highlights the importance of understanding the interests and motivations of any partners seeking to play a role in tackling THB. Finally, both policy measures see a drastic reduction in efficacy between full and partial implementation. This merits further investigation in terms of the differentials between abolition and regulation approaches to demand in areas of THB.
Original languageEnglish
PublisherDemand AT
Number of pages31
Publication statusPublished - 19 Dec 2014

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