Abstract
Through a longitudinal 21-year qualitative study we analyze how framing is used by protagonists and antagonists to influence the development of the change initiatives. We explore how a critical level of support is built across coalitions of competing interests to mobilize collective action towards change.
Original language | English |
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Pages | 672-677 |
Number of pages | 6 |
DOIs | |
Publication status | Published - 2014 |
Event | 74th Annual Meeting of the Academy of Management, AOM 2014 - Philadelphia, United States Duration: 1 Aug 2014 → 4 Aug 2014 |
Conference
Conference | 74th Annual Meeting of the Academy of Management, AOM 2014 |
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Country/Territory | United States |
City | Philadelphia |
Period | 1/08/14 → 4/08/14 |