Strategic change: A dynamic perspective on framing strategic initiatives

Winston Kwon, Julia Balogun, Eero Vaara

Research output: Contribution to conferencePaperpeer-review

Abstract / Description of output

Through a longitudinal 21-year qualitative study we analyze how framing is used by protagonists and antagonists to influence the development of the change initiatives. We explore how a critical level of support is built across coalitions of competing interests to mobilize collective action towards change.

Original languageEnglish
Pages672-677
Number of pages6
DOIs
Publication statusPublished - 2014
Event74th Annual Meeting of the Academy of Management, AOM 2014 - Philadelphia, United States
Duration: 1 Aug 20144 Aug 2014

Conference

Conference74th Annual Meeting of the Academy of Management, AOM 2014
Country/TerritoryUnited States
CityPhiladelphia
Period1/08/144/08/14

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