Through a longitudinal 21-year qualitative study we analyze how framing is used by protagonists and antagonists to influence the development of the change initiatives. We explore how a critical level of support is built across coalitions of competing interests to mobilize collective action towards change.
|Number of pages||6|
|Publication status||Published - 2014|
|Event||74th Annual Meeting of the Academy of Management, AOM 2014 - Philadelphia, United States|
Duration: 1 Aug 2014 → 4 Aug 2014
|Conference||74th Annual Meeting of the Academy of Management, AOM 2014|
|Period||1/08/14 → 4/08/14|