Strategic Positioning in UK Charities that Provide Public Services: Implications of a New Integrating Model

S. Osborne; C. Chew

doi:10.1111/j.1467-9302.2008.00657.x

Strategic Positioning in UK Charities that Provide Public Services: Implications of a New Integrating Model

Research output: Contribution to journal › Article › peer-review

Abstract

This article explores the implications of a proposed model that integrates the
multi-dimensional factors influencing strategic positioning in charities that
provide public services. It argues that the existing commercial marketing/strategy
interpretations of strategic positioning, such as positioning motives, strategic
positioning process and the marketing role in positioning, have limitations when
applied to non-profit organizations, such as charities.

Original language	English
Pages (from-to)	283-290
Number of pages	8
Journal	Public Money and Management
Volume	28
Issue number	5
DOIs	https://doi.org/10.1111/j.1467-9302.2008.00657.x
Publication status	Published - Mar 2008

Access to Document

10.1111/j.1467-9302.2008.00657.x

Fingerprint Dive into the research topics of 'Strategic Positioning in UK Charities that Provide Public Services: Implications of a New Integrating Model'. Together they form a unique fingerprint.

1 Finished

CAPACITY OF VOLUNTARY & COMM ORGANISATIO
Osborne, S.
ESRC
1/10/06 → 31/10/07
Project: Research

Cite this

@article{f8396c8b832346c8b6289862ac7094c9,

title = "Strategic Positioning in UK Charities that Provide Public Services: Implications of a New Integrating Model",

abstract = "This article explores the implications of a proposed model that integrates themulti-dimensional factors influencing strategic positioning in charities thatprovide public services. It argues that the existing commercial marketing/strategyinterpretations of strategic positioning, such as positioning motives, strategicpositioning process and the marketing role in positioning, have limitations whenapplied to non-profit organizations, such as charities.",

author = "S. Osborne and C. Chew",

year = "2008",

month = mar,

doi = "10.1111/j.1467-9302.2008.00657.x",

language = "English",

volume = "28",

pages = "283--290",

journal = "Public Money and Management",

issn = "0954-0962",

publisher = "Routledge",

number = "5",

}

TY - JOUR

T1 - Strategic Positioning in UK Charities that Provide Public Services

T2 - Implications of a New Integrating Model

AU - Osborne, S.

AU - Chew, C.

PY - 2008/3

Y1 - 2008/3

N2 - This article explores the implications of a proposed model that integrates themulti-dimensional factors influencing strategic positioning in charities thatprovide public services. It argues that the existing commercial marketing/strategyinterpretations of strategic positioning, such as positioning motives, strategicpositioning process and the marketing role in positioning, have limitations whenapplied to non-profit organizations, such as charities.

AB - This article explores the implications of a proposed model that integrates themulti-dimensional factors influencing strategic positioning in charities thatprovide public services. It argues that the existing commercial marketing/strategyinterpretations of strategic positioning, such as positioning motives, strategicpositioning process and the marketing role in positioning, have limitations whenapplied to non-profit organizations, such as charities.

U2 - 10.1111/j.1467-9302.2008.00657.x

DO - 10.1111/j.1467-9302.2008.00657.x

M3 - Article

VL - 28

SP - 283

EP - 290

JO - Public Money and Management

JF - Public Money and Management

SN - 0954-0962

IS - 5

ER -

Strategic Positioning in UK Charities that Provide Public Services: Implications of a New Integrating Model

Abstract

Access to Document

CAPACITY OF VOLUNTARY & COMM ORGANISATIO

Cite this