Successes and shortcomings of climate change communication: insights from a longitudinal analysis of Swedish Forest owners

Gregor Vulturius*, Karin André, Åsa Gerger Swartling, Calum Brown, Mark Rounsevell

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract / Description of output

Communication is a popular method to raise awareness and promote action against the impacts of climate change. However, there is little scientific evidence that climate change communication can influence individual engagement with adaptation. This study combines qualitative and quantitative data to assess long-term cognitive and behavioral changes among Swedish forest owners who took part in climate change communication. Overall, the results suggest that climate change communication has only limited direct effect on individual engagement with adaptation. While the data show that climate change communication can have strengthened forest owners’ perceived knowledgeability and belief in climate change, they had also become less concerned about climate change risks and did not change how they managed their forest. The study concludes that researchers and practitioners should learn how to better tailor climate change communication to the personal experiences and decision-making needs of their target audience and involve trusted peers and information channels.

Original languageEnglish
Pages (from-to)1177-1195
Number of pages19
JournalJournal of Environmental Planning and Management
Volume63
Issue number7
DOIs
Publication statusPublished - 6 Jun 2020

Keywords / Materials (for Non-textual outputs)

  • adaptation
  • climate change
  • communication
  • forestry

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