Abstract
Textile converter Garigue (founded in 1947 in London, United Kingdom) and manufacturer Agnona (established in 1953 in Borgosesia, Italy) both became, shortly after their foundation, notable haute couture woolen suppliers. The House of Balenciaga played a crucial role in their success. This paper will analyze the history of these businesses and the marketing strategies they employed in order to gain the favor of Balenciaga, an alliance that became a profitable strategy in itself. These two case studies will contribute to the scarce literature on the textile suppliers whose products informed Cristobal Balenciaga’s creations.
Original language | English |
---|---|
Pages (from-to) | 481-511 |
Number of pages | 31 |
Journal | Fashion Theory |
Volume | 25 |
Issue number | 4 |
Early online date | 12 Apr 2021 |
DOIs | |
Publication status | Published - 7 Jun 2021 |
Keywords / Materials (for Non-textual outputs)
- Cristóbal Balenciaga
- Garigue
- Agnona
- Balenciaga's textile suppliers
- haute couture