Tail-oring ads featuring pets: The impact of product congruence and ad immersiveness on the effectiveness of ads featuring pets

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusAccepted/In press - 3 Nov 2022
EventSociety for Consumer Psychology - Puerto Rico, San Juan, Puerto Rico
Duration: 2 Mar 20234 Mar 2023


ConferenceSociety for Consumer Psychology
Country/TerritoryPuerto Rico
CitySan Juan

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