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The alignment of self and brand personality traits: an exploratory investigation

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - Jul 2014
EventAcademy of Marketing Annual Conference - Bournemouth, United Kingdom
Duration: 1 Jul 2014 → …

Conference

ConferenceAcademy of Marketing Annual Conference
Country/TerritoryUnited Kingdom
CityBournemouth
Period1/07/14 → …

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