In 2005 225,000 people marched through Edinburgh enjoining the G8 to ‘Make Poverty History’. The coalition's own assessment of their campaign highlighted the importance of media by focusing on the extent of media coverage. Media outlets, however, have their own agendas. Detailed analysis of newspaper coverage preceding the G8 Summit suggests a disjuncture between campaign objectives and media frames. This paper explores how far newspaper accounts of G8-related protests were ‘framed’ in terms of social movement aims, and how far in terms of anticipated violence. Our findings lead us to caution against an uncritical equation of ‘coverage’ and ‘success’, offering a more nuanced account of the interplay between social movements and media.
- moral panic