The attraction effect when stimuli are pictorial

Jungkeun Kim; Euejung Hwang; Harmen Oppewal; Jongwon Park

The attraction effect when stimuli are pictorial

Jungkeun Kim, Euejung Hwang, Harmen Oppewal, Jongwon Park

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	ANZMAC 2017 - Marketing for Impact
Subtitle of host publication	December 4-6 Conference Proceedings
Editors	Linda Robinson, Linda Brennan, Mike Reid
Publisher	RMIT University
Pages	55
Number of pages	1
Publication status	Published - 6 Dec 2017
Event	Australian & New Zealand Marketing Academy Conference - Melbourne, Australia Duration: 4 Dec 2017 → …

Publication series

Name	ANZMAC Conference Proceedings
ISSN (Print)	1447-3275

Conference

Conference	Australian & New Zealand Marketing Academy Conference
Country/Territory	Australia
City	Melbourne
Period	4/12/17 → …

Keywords / Materials (for Non-textual outputs)

attraction effect
consumer choice
stimulus representation
replication

Access to Document

https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf

Cite this

Kim, J., Hwang, E., Oppewal, H., & Park, J. (2017). The attraction effect when stimuli are pictorial. In L. Robinson, L. Brennan, & M. Reid (Eds.), ANZMAC 2017 - Marketing for Impact: December 4-6 Conference Proceedings (pp. 55). (ANZMAC Conference Proceedings). RMIT University. https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf

@inproceedings{c0e2b06296d74cbca59f4cf52068aa19,

title = "The attraction effect when stimuli are pictorial",

keywords = "attraction effect, consumer choice, stimulus representation, replication",

author = "Jungkeun Kim and Euejung Hwang and Harmen Oppewal and Jongwon Park",

year = "2017",

month = dec,

day = "6",

language = "English",

series = "ANZMAC Conference Proceedings",

publisher = "RMIT University",

pages = "55",

editor = "Linda Robinson and Linda Brennan and Mike Reid",

booktitle = "ANZMAC 2017 - Marketing for Impact",

note = "Australian & New Zealand Marketing Academy Conference ; Conference date: 04-12-2017",

}

Kim, J, Hwang, E, Oppewal, H & Park, J 2017, The attraction effect when stimuli are pictorial. in L Robinson, L Brennan & M Reid (eds), ANZMAC 2017 - Marketing for Impact: December 4-6 Conference Proceedings. ANZMAC Conference Proceedings, RMIT University, pp. 55, Australian & New Zealand Marketing Academy Conference, Melbourne, Australia, 4/12/17. <https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf>

The attraction effect when stimuli are pictorial. / Kim, Jungkeun; Hwang, Euejung; Oppewal, Harmen et al.
ANZMAC 2017 - Marketing for Impact: December 4-6 Conference Proceedings. ed. / Linda Robinson; Linda Brennan; Mike Reid. RMIT University, 2017. p. 55 (ANZMAC Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - The attraction effect when stimuli are pictorial

AU - Kim, Jungkeun

AU - Hwang, Euejung

AU - Oppewal, Harmen

AU - Park, Jongwon

PY - 2017/12/6

Y1 - 2017/12/6

KW - attraction effect

KW - consumer choice

KW - stimulus representation

KW - replication

M3 - Conference contribution

T3 - ANZMAC Conference Proceedings

SP - 55

BT - ANZMAC 2017 - Marketing for Impact

A2 - Robinson, Linda

A2 - Brennan, Linda

A2 - Reid, Mike

PB - RMIT University

T2 - Australian & New Zealand Marketing Academy Conference

Y2 - 4 December 2017

ER -