The Cult of Celebrity and Trade Marks: The Next Instalment

Research output: Contribution to journalArticlepeer-review

Abstract / Description of output

In response to the increasing use of registered trade marks by celebrities to protect their names from exploitation, the UK Trade Marks Registry has recently issued guidance on registration of "famous names". This article seeks to examine the implications of the guidance in light of the existing legislative framework for
registration of a personal name and recent judicial developments, together with examples of some famous names that have been granted registered protection.
Original languageEnglish
Pages (from-to)230-240
Number of pages10
Issue number2
Publication statusPublished - 2004


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