The Development Process of Strategic Marketing Plans in the UK and Australian Companies: A Preliminary Investigation

Essam Ibrahim, Mathew Joseph

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - May 2002
EventAcademy of Marketing Science - , United States
Duration: 22 May 200125 May 2001


ConferenceAcademy of Marketing Science
Country/TerritoryUnited States

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