The Digital-Data Challenge

Malcolm Atkinson, Mark Parsons

Research output: Chapter in Book/Report/Conference proceedingChapter


Part I: Strategies for success in the digital-data revolution, provides an executive summary of the whole book to convince strategists, politicians, managers, and educators that our future data-intensive society requires new thinking, new behavior, new culture, and new distribution of investment and effort. This part will introduce the major concepts so that readers are equipped to discuss and steer their organization's response to the opportunities and obligations brought by the growing wealth of data. It will help readers understand the changing context brought about by advances in digital devices, digital communication, and ubiquitous computing. Chapter 1: The digital-data challenge, will help readers to understand the challenges ahead in making good use of the data and introduce ideas that will lead to helpful strategies. A global digital-data revolution is catalyzing change in the ways in which we live, work, relax, govern, and organize. This is a significant change in society, as important as the invention of printing or the industrial revolution, but more challenging because it is happening globally at lnternet speed. Becoming agile in adapting to this new world is essential.
Original languageEnglish
Title of host publicationTHE DATA BONANZA: Improving Knowledge Discovery for Science, Engineering and Business
EditorsMalcolm Atkinson, Rob Baxter, Peter Brezany, Oscar Corcho, Michelle Galea, Mark Parsons, David Snelling, Jano van Hemert
PublisherJohn Wiley & Sons Inc.
Number of pages9
Publication statusPublished - 2013


  • Big Data, Data-intensive Computing, Knowledge Discovery, Digital Data, Digital-Data Revolution


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