The effect of acculturation process on consumers in their acceptance of e-commerce platform

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	British Academy of Management e-Business e-Government SIG
Publication status	Published - Apr 2013

Keywords / Materials (for Non-textual outputs)

@article{fef9f15cd81a47f9976a3928122336ea,

title = "The effect of acculturation process on consumers in their acceptance of e-commerce platform",

keywords = "marketing, distribution of products, computer software, management of technology and innovation",

author = "Ewelina Lacka",

year = "2013",

month = apr,

language = "English",

journal = "British Academy of Management e-Business e-Government SIG",

}

TY - JOUR

T1 - The effect of acculturation process on consumers in their acceptance of e-commerce platform

AU - Lacka, Ewelina

PY - 2013/4

Y1 - 2013/4

KW - marketing

KW - distribution of products

KW - computer software

KW - management of technology and innovation

UR - http://eprints.gla.ac.uk/157163/

M3 - Article

JO - British Academy of Management e-Business e-Government SIG

JF - British Academy of Management e-Business e-Government SIG

ER -