The Effectiveness of the Formulation Process of Strategic Marketing Plans – A New Approach

Essam Ibrahim, Norman Marr

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Sep 2001
EventBritish Academy of Management - Harrogate, United Kingdom
Duration: 15 Sep 2003 → …


ConferenceBritish Academy of Management
CountryUnited Kingdom
Period15/09/03 → …

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